Cannes Lions Advertising Festival 2007

Brief: Design a touch wall for a leading media player to display advertising, film and brand content whilst also allowing users to interact in an all-encompassing experience.

Brands: Previous Cannes Lions winning adverts, Adidas & Sundance Institute.

Solution: Designed in two symmetrical zones, the application shows four genres across the bottom of the screen. Content for each genre, e.g. Adidas adverts are shown on an ellipse which the user can spin around in order to select a particular video. When a particular genre is chosen, for example Sundance films, the background changes and uses a central 'object' (in the photo shown above - a Beverly Hills sign) to split the wall in two.

The user can then select 'broadcast to mobile' and receive the real advert or film on their mobile phone using Bluetooth.

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