

The GSM Association (GSMA) in partnering with Mofilm presented a short film showcase for mobile phones, including cutting-edge new films from world-leading film festivals and content providers, at the Mobile World Congress 2008, Barcelona.
Mofilm aims to connect mobile operators with cinematic content from around the world and will feature short films by Isabella Rossellini and Jody Shapiro (courtesy of the Sundance Channel), Erik Rosenlund (Festival de Cannes), Ken Wardrop (Festival del Film Locarno), Long Yuancheng (Shanghai International Film Festival) and Sondarya Rajnikanth (Bollywood/Hungama Mobile).
The films were discussed in a special Film Festival Panel at the GSMA’s Mobile Backstage event (Wednesday 13th February) at Barcelona’s National Palace. Among the highlights, actor, director and Sundance Institute Founder & President, Robert Redford keynote, and internationally known actress, Isabella Rossellini showcased and discussed her role in the making of her brand new series of mobile short films titled GREEN PORNO, submitted to the MOFILM programme. The series is conceived, written by and features Rossellini and is produced in association with Sundance Channel. The three short films had their world premiere at the Sundance Film Festival last month and have been selected to screen at the Berlin Film Festival 2008.
Last year’s project delivered over 16,000 copies of five specially-commissioned short films to Congress visitors' mobile phones and devices during the four day exhibition. This year visitors were able to download the films using Bluetooth, memory card kiosks, over-the-air SMS service and a state-of-the-art interactive touch film wall.

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